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THE CONTENDER:

New Social Networking Website Takes on the Big Boys

Without a doubt, the most coveted prize of the Internet based business world today is the top slot in the social networking category. It’s a Royal Rumble of heavy weights like MySpace, Facebook, Twitter and YouTube, all competing for that most priceless commodity of Joe Cyber…His free time. However, there is a new contender for the social networking crown, and although he is far from being a heavyweight yet, his skill set brings such a unique advantage to the table, he could revolutionize the social networking world, and leave heavy weights like MySpace and Facebook, shaken up enough to have to change their britches, or at least their product offering.

Who is this feisty new scraper with knockout potential? His name's Indepemedia.com.

Indepemedia stands for independent media and their name rings true on a whole lot of levels. First of all, they aren’t just competing with one of the heavy hitters…they're competing with all of them. Subscribers have the personal page malleability of Facebook, along with all the same features of keeping up with the latest and the greatest of all your friends' status updates and photos. Videos can be uploaded, browsed and searched with service comparable to that of YouTube, and a Twitter-like micro-blogging feature, are all readily available and easy to use.

All this makes a lot of sense when you think about how much time the average web surfer has a day to dedicate to social networking (SN) and social media (SM). Most have trouble satisfying their full range of diverse cravings and usually wind up splitting their time between four of five various types of media outlets in order to cover the standard SM cocktail of friends, news, videos and music. For a social media tool to come along and give the subscriber a single platform with a fully loaded arsenal to handle all their SN/SM needs was merely a matter of time, and Indepemedia is the first to do it at this caliber.

When it comes to judging whether or not Indepemedia has come up with a suitable solution to the time shortage for the hungry social networker…The people have spoken. With a first glance at the Web statistics tracking site, Alexa.com, one would see what they would expect from Indepemedia, a new up-and-coming SN website with a promising ranking in the world-wide-web reaching a little over a million; A very healthy place to be after only a four month old launch, and a clear indication of mass-market recognition potential becoming a reality in the very near future. However, the stats are really telling when you look at the time spent/on a per user basis and personal pages/on a daily basis. Here Indepemedia trumps all the competition with a meteoric rise that began immediately after they hit the scene in January, and they're showing no indication of letting up any time soon. Even heavy time-killing sites like Facebook and MySpace fall way short of reaching the stats put up by the SN newcomer. The question is why, and the answer lies in the unique product and service offering Indepemedia provides its subscribers, which will in all probability launch social networking into its next generational phase.

Indepemedia is the brain child of Sergio Giles and Travis Kendrick. Giles is among other things, a Surgical First Assistant, the founder of DAE ONE Records - a small independent record label, and most recently, one of the founders of Indepemedia. "It was through trying to promote new undiscovered talent through our record label, and seeing the difficulties they had in getting exposure, that Indepemedia was born." Says Giles "The big labels take advantage of the little guys who are struggling to get their music out there, so we said, "Let's give these guys a platform" and that’s what we did." Kendrick is the former COO of Uncut-Rawtv and 14 year Information Technologist from Atlanta, Georgia but residing in Fort Lauderdale, FL.  “The best part about this platform is its functionality. You would have to visit all the other sites individually to compete with Indepemdia. That makes our site a better value for our members and customers”, says Kendrick.

Now, through Indepemedia, young talent can easily upload their music and promote it through the various social networking tools available on the site. In addition, they can develop their own fan followings and groupie lists to promote events and keep their fans up to date with all their latest activities like new releases and appearances. Perhaps the most innovative feature of Indepemedia is their personalized IM storefront where artists can upload and sell digital copies of their music immediately. The storefront feature can also act as a ticket master allowing artist to sell tickets from the same place they handle all their other activities and avoid worrying about sales distribution and logistics.

What about moving beyond ones immediate network? What if artists really want to get their names out there?

No problem. Indepemedia.com provides a full range of PR offerings reaching all the major publications and radio stations. With over 485,000 individual writers, editors and reporters, Indepemedia boasts one of the largest media distribution services for music that there is. And they didn’t stop there either. Indepemedia's Music Lunge feature can upload music for sale on all the major digital music distributors like iTunes, Rhapsody, eMusic and Amazon. Furthermore, Music Lunge can now take artists' songs directly to the desks of playlist decision makers for all the major national radio stations with distribution capabilities rivaling that of industry powerhouses like Sony, Warner Bros., Atlantic Records and EMI.

In short, VIP treatment is no longer the exclusive luxury of the Big Label, golden boys of music. Indepemedia has given the independent artist the same mega star service while allowing them to maintain full control over both their promotional activities and profits. Indepemedia is truly every music artist-hopeful's best friend.

This brings us to heart of the matter, which albeit an intangible, is perhaps Indepemedia's greatest draw. It is no secret that social media and social networking is the hottest niche on the Internet today, and everyone seems to want a piece of the action. Even the big boys are playing along. From celebs to news sites to political interest groups, all are trying to get you to notice them a little bit more then you already have to. But let's not forget who social media was created for. It was created for us, the average guy or girl looking for a release, for expression, and maybe even the opportunity to be discovered and become something of a celebrity ourselves. Somewhere along the lines though, as it always happens, the big boys took the shiny new toy away from us little guys. By attempting to be an unbiased, universal forum for all, SN sites like MySpace, Facebook and Twitter have left Joe Cyber vulnerable to being sidelined, marginalized and insignificant. Indepemedia has made it their mission from the get-go to be a champion of the regular social networker and of the here-to undiscovered talent. And unlike its more established competition, Indepemedia has the product offering to do just that.

Social networking and word of mouth is a unique phenomenon. People genuinely like to help each other out outside of a business context, and there has always been a soft spot for the undiscovered and the underdog. To see this in action, one only has to look at the most popular reality TV show today, American Idol. There is a magnetic attraction to seeing nobodies become somebodies over night. It inspires people and gives them hope. Indepemedia is the American Idol of the Internet, giving that chance to the vulnerable newcomer and holding their hand every step of the way until they can walk tall and proud on their own. In point of fact, Indepemedia is hosting a talent contest entitled "MY TIME TO SHINE" with the Rock'N prize of $25,000 record deal with their affiliated DAE ONE Records. That’s right; eat your heart out Ryan Seacrest!

The funny thing is, Indepemedia is as much an underdog in their own social media world, as the very artists they set out to help, are in theirs. As much as Indepemedia helps their own subscribers get discovered, they will see themselves exploding out in front of the social media pack, which will in turn further help them in their mission to help their subscribers - and on and on the success cycle spins.

…Isn't social networking beautiful?

For more information about Indepemedia or to contact them about another matter, please go to: www.indepemedia.com or Call 954-607-2273 or Fax 517-913-6039

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